The Brief
Craft Interior is a custom interior design and furnishing studio rooted on the Vaud Riviera. From 3D design to kitchen installation and joinery, the studio follows every project end to end with a craftsman's care. The site had to convey that standard: an elegant, understated showcase that builds trust, explains the services clearly and generates project enquiries.
The brief was twofold: a bilingual website (French and English), and a platform able to carry a long-term content strategy with an integrated blog — without ever compromising performance.
"The studio wanted a website worthy of its pieces: honest materials, refined finishes, nothing generic."
What Was Built
A fully custom-coded website, built without a page builder, with a crafted art direction: a signature serif typeface paired with a clean sans-serif, a warm palette anchored in gold, and an editorial layout that lets the work breathe.
Tech Stack
Design & Identity
The site tells the studio's DNA: listening before drawing, material before trend, gesture before volume. The colours, typography and spacing were chosen to evoke wood, stone and brass — the materials Craft Interior selects to last.
Blog & SEO Positioning
The integrated blog, published in both languages, lets the studio build on its local expertise: interior design in the region, kitchen installation, bespoke furniture. Each article strengthens the site's topical authority on searches real homeowners and local professionals actually use.
A cross-cutting standard on every project: fast pages, correct structured data and a clear site architecture — the same priorities as the SEO audit checklist for 2026 I run on every site, including this one.
The Result
A bilingual showcase website that gives Craft Interior an online presence worthy of its craft: elegant, fast, built to convert, and ready to grow with each new project and blog post.
Live site: craft-interior.ch, custom-built, bilingual, deployed on the Cloudflare edge.