Insights & work
Practical articles on digital marketing, SEO, and web design, plus real results from client projects.
Orphan pages, click depth, anchor text, and hub structure: how to audit your internal link graph in an hour and fix the six things that actually move rankings — without a single new backlink.
ArticleTrust is the pillar everything else feeds into. The concrete Experience, Expertise, Authoritativeness, and Trust signals that win Google rankings — and make ChatGPT, Perplexity, and Gemini decide to cite you.
ArticleWhich schema types to implement first, how to add JSON-LD without breaking anything, why rich results don't appear, and how structured data feeds AI search citation.
ArticleUntracked conversions corrupt every optimisation decision downstream. The six-step GA4 and Google Ads setup I use, from event naming to consent mode and verification.
ArticleVolume-first keyword research is broken. Learn the 2026 intent-first method: classify search intent before volume, mine real customer language, and target keywords you can actually rank for.
Case StudyHow we built a custom bilingual showcase website for an interior design studio on the Vaud Riviera: bespoke art direction, an integrated blog, and global edge performance.
ArticleA practical multilingual SEO guide: correct hreflang, URL structure, duplicate-content pitfalls, and how to win AI search in every language you serve.
Case StudyHow we built a full-stack luxury apartment booking site with real-time iCal availability, Stripe checkout, and a multi-step guest check-in flow, deployed globally on Cloudflare in under 30 seconds.
ArticleA practical, priority-ordered SEO audit checklist covering technical foundations, on-page signals, schema markup, Core Web Vitals, and AI search readiness. No fluff, just what actually moves rankings.
ArticleTraffic isn't the problem for most business sites, leakage is. 10 priority-ordered fixes for load time, mobile friction, trust signals, and unclear calls to action.
ArticleOnly 35% of Swiss SMBs have a complete Google Business Profile. A priority-ordered local SEO playbook covering GBP, reviews, local.ch, and search.ch.
ArticlePages cited in AI Overviews earn 35% more organic clicks. A priority-ordered playbook for getting your site cited by ChatGPT, Perplexity, and Google AI Overviews.
ArticleProfiles with 100+ photos get 520% more calls. A complete, prioritized guide: photos, posts, reviews, attributes, and the Questions and Answers section.
ArticleOnly 55.9% of sites pass all 3 Core Web Vitals in 2026. A prioritized guide with thresholds, the mobile gap, and real conversion impact.
ArticleReal prices from CHF 800 to 1'800, what drives the tariff, and the step-by-step process behind each package.
Case StudyA multi-property listing platform with a booking-request flow for the Swiss Riviera.
ArticleSEO, AEO, GEO: what's the difference? Simple definitions, concrete examples, and how to improve each, with AI Overviews now in 60% of searches.