Insights & work
Practical articles on digital marketing, SEO, and web design, plus real results from client projects.
How we built a full-stack luxury apartment booking site with real-time iCal availability, Stripe checkout, and a multi-step guest check-in flow, deployed globally on Cloudflare in under 30 seconds.
ArticleA practical, priority-ordered SEO audit checklist covering technical foundations, on-page signals, schema markup, Core Web Vitals, and AI search readiness. No fluff, just what actually moves rankings.
ArticleTraffic isn't the problem for most business sites, leakage is. 10 priority-ordered fixes for load time, mobile friction, trust signals, and unclear calls to action.
ArticleOnly 35% of Swiss SMBs have a complete Google Business Profile. A priority-ordered local SEO playbook covering GBP, reviews, local.ch, and search.ch.
ArticlePages cited in AI Overviews earn 35% more organic clicks. A priority-ordered playbook for getting your site cited by ChatGPT, Perplexity, and Google AI Overviews.